Online media company BuzzFeed plans to use artificial intelligence powered by OpenAI, the company behind ChatGPT, to help generate content.
In a memo distributed to BuzzFeed staff and obtained by CBS MoneyWatch on Thursday, CEO Jonah Peretti said AI will play an increasingly important role in the company’s operations. Specifically, we plan to use this technology to go beyond curation to create personality quizzes that ask users questions and create sentences based on their answers.
Peretti also said AI will help employees enhance content. “To put it bluntly, AI breakthroughs will usher in a new era of creativity, allowing humans to harness creativity in new ways, with endless opportunities and applications for good,” he said. I was.
He said AI-generated content will move “out of the R&D stage and into part of our core business” this year. Used to create quizzes, brainstorm with staff, and personalize content for BuzzFeed audiences.
BuzzFeed also hopes the technology will empower businesses. Media companies have struggled to spur growth, and shares are down nearly 40% from last year despite Thursday’s big gains. In the latest quarter, BuzzFeed reported a net loss of $27 million against his $104 million in revenue, while sales were up 15 from the same period last year.
BuzzFeed shares rose more than 150% to $2.39 in afternoon trading.
OpenAI has taken the tech world by storm recently and has already been tested by companies in many industries experimenting with its capabilities and diverse applications. Its “generative” AI has caught the attention of industry leaders and investors, and is used to write high school essays, create legal documents, help draft laws, and write speeches. It has been. delivered Massachusetts Democratic Rep. Jake Auchincloss in the House this week.
Experts expect it to take over simple administrative tasks,improves the quality of many jobs.
Experts believe that skilled professionals will be able to focus on more thoughtful tasks that require human judgment.
“When I ask ChatGPT what they think is going on at this company, they respond in the same way that lower executives do: they tell me what they see on the table. says very clearly that this parameter went down and this went up in a coherent way, but it doesn’t move beyond that to “so what?” type of task and humans are still very valuable.”