In Episode 43 of The Accelerated Economy Minutes, Kieron Allen discusses how cultural traditions influence the adoption and use of digital technologies, and how to navigate this in the accelerated economy.
00:14 — A new report from the Information Services Group (ISG) shows the continued push for automation in Germany. This started at the height of the pandemic when companies were forced to adopt new working models and customer behaviors.
00:43 — A central aspect of automation employed by Germany is process discovery and process mining. According to the ISG report, Germany is one of the earliest countries to adopt process mining technology. Kieron points out that this is because German cultural traditions, which reflect a rule-based way of thinking, are central to this process.
01:25 — Germany-based Celonis is a great example of a company that has spearheaded the development of process mining across the technology industry.
01:35 — Kieron finds it interesting that cultural traditions have driven German companies to adopt process mining and relatively new technologies. Despite the digital revolution, certain cultural traditions still influence how technology is adopted and used.
02:08 — Companies producing or developing products must closely assess the cultural differences that exist in the countries in which they intend to deploy their products. This will assess the potential adoption and use of these technologies.
02:49 — Consider your own cultural traditions as an indication of how technology is used and adopted in other cultures. The same applies to the deployment of technology to other countries.
03:27 — In an accelerating economy, companies must take a dynamic approach to how they discover technology. Kieron advises that participating in a competitive marketplace allows organizations to take a deeper look at digital products and their results.
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