South African proptech startup Flow has secured US$4.5 million in a pre-series A investment round to drive international expansion.
Founded in 2019 by Daniel Levy and Gil Sperling, flow Match people and properties with direct access to sources from the world’s largest social platforms – Facebook, Instagram and LinkedIn. Its API platform matches social media users with properties by automating listings of rental properties and sellers and directing pre-qualified prospects directly to realtors and landlords.
The US$4.5 million funding round was led by Futuregrowth Asset Management, which contributed US$2 million, with participation from Endeavor Harvest Fund and serial entrepreneur and investor Steven Heilbron. Early investors Kalon Venture Partners, Vunani Fintech Fund and Buffet Investments are also increasing their investment in the company.
It will drive the business’s B2B growth strategy and integrate the power of the Flow social media-driven real estate marketing platform into its existing international real estate portal and CRM platform.
“The global real estate industry faces a major fragmentation challenge, with millions of agencies and thousands of property portals fighting to reach buyers and sellers on digital channels, but many other We haven’t been able to do that like in the industry.” Sperling.
“Our goal has always been to enable the real estate industry to grow, helping buyers and sellers connect with agents and portals on the platform where they spend most of their time: social media. Must be brought in at 21st The Flow platform and its APIs will enable portals to deliver fully automated offsite advertising to social media and digital outdoor boards at scale, allowing agents and portals to easily target and connect with buyers. will be Use proven best practice tools to
Amrish Narrandes, Head of Private Equity and Venture Capital at Futuregrowth Asset Management, said his firm has been avidly tracking Flow’s progress in South Africa and Australia, and its integration into the B2B side of the global real estate industry. , said he sees it as the next natural step in the company’s evolution. .
“We share Daniel and Gil’s vision of taking the real estate industry into the 21st century.st And I am delighted to be part of a South African company taking a bold step to bring about much needed change in a vital global industry. ”