Tile was once the leading name in the Bluetooth tracker market. Despite some competition, Tile has raised more than $140 million from venture capital, making him the most well-funded option on the market. With this, the company quickly gained market share and became a household name in the Bluetooth tracker market.
That quickly changed on April 20, 2021. Apple. (NASDAQ: AAPL) has released the Apple AirTag. As his CEO of Tile put it, the competition was “unfair.” Since Apple AirTags have access to the phone’s chip, AirTags could virtually ping any of his Apple devices to find out their location. To find an AirTag, you had to be around your Apple device, but Tile had to be around your device.
Rumors may make it even hotter Alphabet Inc. (NASDAQ: GOOGL), a subsidiary of Google, will enter the market.
But one startup is looking to eliminate the need for Bluetooth tracking and add features you never dreamed of in these products. MaxTracker adds his 5G and his GPS capabilities for up to a year of battery life and lets you track anything anywhere from an app on your phone.
Of potentially more relevance is a recent patent application for adding artificial intelligence (AI) capabilities to devices. Devices track metrics that allow them to analyze a set of events and react appropriately.
To get the latest on top startup investments, visit Sign up for Benzinga’s Startup Investing & Equity Crowdfunding newsletter
For example, the announcement says the device can distinguish between a ball hitting a car window and someone trying to break into the car and notify you appropriately. These are relatively simple examples, but they can have broader implications in the personal tracker market.
The device can be used to detect when an elderly person falls and cannot get up, when a bicycle is knocked over by the wind or stolen, or to notify parents when a child is injured. increase.
As we improve what personal trackers can do, MaxTracker is raising money with StartEngine to bolster its efforts and take on these giants.
Given the AirTag’s relatively simple nature, these features cannot be implemented by Apple in their tracking devices, requiring them to circumvent the MaxTracker patent and completely reinvent the AirTag.
As the market for AI and personal trackers heats up, features like this will continue to become more and more impressive.
see more startup investment Originally from Benzinga.
Don’t miss real-time stock alerts – join Benzinga Pro for free! Explore tools that help you make smarter, faster and better investments.
This article originally appeared on Benzinga.com
© 2023 Benzinga.com. Benzinga does not provide investment advice. all rights reserved.
