Tourism information company Mabrian Technologies has released new research looking at how consumer travel habits have changed since 2019, before the pandemic.
We have identified the most popular global destinations for 2023 based on changing consumer values ​​and increasing interest and motivation for specific trips.
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To inform the study, Mabrian utilized data gleaned from millions of spontaneous online interactions by TripAdvisor users and analyzed over 700 global destinations to identify trajectories of upward trends. We’ve created a “Top 10” list of the best places to benefit from.
The regions included in the Top 10 list boast an optimal balance of multiple factors, including a combination of tourism products related to nature, active and health concerns. overall and recently increased air connections (growth of new routes); average price of available accommodation in the coming months;
While consumer interest has long remained highest in tourism products such as cultural experiences, sunbathing and beach holidays, these new trends are steadily rising to the top of travel motivations.
The report has identified the following as the world’s ideal nature, wellness and active travel destinations for 2023:
1. Bali, Indonesia – Southeast Asia’s favorite tropical paradise, Bali, takes the top spot thanks to a wide range of available tourism activities catering to nature, health and active pursuits. In addition to expanding air connections in 2023, there will be 45% more new routes and 115% more new seats this year. The island also has average hotel pricing that is very competitive for stays over the next few months.
2. Crete, Greece – Greece is also a favorite among European holidaymakers seeking sunshine, culture and extraordinary scenery, and could break tourism records in 2022 despite the lack of visitors from Russia. I was. Crete, the country’s largest island, is primarily a summer destination, with an abundance of sunshine and beach products, and accounts for her 57% of tourists. Comments are centered around active, natural and healthy tourism activities. It also shows a 17% growth in terms of available air travel for both domestic and international flights compared to last year.
3. Algarve, Portugal – The famous Algarve region on Portugal’s southern coastline is already a favorite place for sunny summer holidays among continental European citizens, taking third place among destinations to watch in 2023. rice field. An impressive combination of tourism products and very competitive accommodation pricing as well as air connection.
Other global regions rounding out the top 10 list are:
4. Brittany, France
5. Corsica, Italy
6. England and Wales
7. Sardinia, Italy
8. Antalya, Turkey
9. Maldives
10. Sicily, Italy
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