The Seahawks, led by Gino Smith, have become a much better team by letting Russell Wilson out the door, so give the fans a little walk on their own.
This season, their home stadium (Lumen Field) became the first NFL stadium to feature Amazon’s Just Walk Out technology. The technology, which allows users to pick up items and walk out without going to the checkout, was first unveiled by Amazon at Amazon Go across the street. Since then, cashierless checkout startups have proliferated, but Amazon’s pioneering platform hasn’t gained market traction.
New deployments at Lumen also include the company’s Amazon One technology. This allows the consumer to associate his credit card with his palm print, scan it with his palm, and walk away when he’s done shopping.
Jon Jenkins, Amazon’s VP of Just Walk Out (and former smart kitchen entrepreneur), pointed out why this kind of technology makes sense in a sports stadium scenario.
“Just walk out is very important in sports because the last thing you want to do in a stadium is wait in line for a beer while a big game is going on.”
Watch a video of the Lumen Field store powered by Just Walk Out below.